Fashion, shoes & accessories
Clothing, footwear, jewellery and bag stores, built around large product photos.
- Sale prices shown struck through
- Stock tracking for every product
- An On sale filter on the search page
What is it?
Your own online store
A multilingual WordPress shop theme with the cart, checkout, tax, shipping and stock control all built in. There is no WooCommerce or stack of add-ons. Choose a storefront, import the demo products and you start from a stocked, working store.
Make money
Keep 100% of every sale
Take 0% commission on every sale. You only ever pay your payment gateway's standard processing fee.
Set your own prices, coupons, shipping and tax rules from the admin, and sell as much as you like.
Built-in Shopping Cart
No extra plugins or paid add-ons. The theme has its own cart with tax and shipping included. Add your products and you're ready to go.
- Physical & digital products
- Tax & shipping included
- No WooCommerce required
Already selling somewhere? Bring your products with you.
Import your products from a Shopify, WooCommerce, Etsy, eBay or Amazon export, or from any spreadsheet. Titles, descriptions, prices, images and stock come across in one upload. Re-upload the file to update, or point the shop at a feed URL and it refreshes itself.
- Shopify, WooCommerce, Etsy, eBay & Amazon exports
- Any CSV, TSV or XML file
- Scheduled feed updates
Checkout & 30+ Payment Gateways
A fast, mobile-first one-page checkout with 30+ free payment gateways ready to switch on, including Stripe, PayPal, Apple Pay, Google Pay and regional options.
- One-page checkout
- Guest & account checkout
- 30+ free gateways
Elementor-Ready Store Templates
Elementor-friendly: Easily customize and design your store pages using the free Elementor plugin.
Storefront sections are all blocks, from product grids and promo banners to category rows. Choose the ones you want and drag them straight onto your pages.
View Live Demo150+ Pre-Built Store Blocks
Assemble store pages from 150+ shop-specific blocks, such as product displays, sale countdowns and trust badges. Pick, drag and drop.
Explore Our ThemesBuilt-in Tax Options
All the tax options you need, with flat-rate tax, tax by country or region, or tax set per product, all applied automatically at checkout.
- Flat-rate or per-region
- Per-product overrides
- Automatic at checkout
Built-in Shipping Options
Regional shipping, weight-based shipping, free and flat-rate shipping and country-based rates are all built into the theme.
- Weight & price-based rates
- Free-shipping thresholds
- Country & region zones
Stock Management
Set a quantity for every product and the cart keeps your stock levels updated as orders come in, with low-stock alerts so you never oversell.
- Per-variant stock counts
- Low-stock alerts
- Auto out-of-stock
Build Affiliate Stores
A popular choice for affiliate marketers. Quickly import thousands of Amazon products with our free Amazon plugin and earn commission on every click-out.
- Free Amazon import plugin
- Mix affiliate & own products
- Earn click-out commission
Product Search, Filters & Sorting
Instant product search with price, category and attribute filters, and sorting by price, popularity or newest. Turn options on or off from the admin.
- Instant AJAX search
- Price, rating & attribute filters
- Custom sort orders
Coupons & Discounts
Percentage, fixed-amount, BOGO and free-shipping codes with usage limits, expiry dates and per-customer restrictions.
- % , fixed & free-shipping codes
- Usage limits & expiry
- Auto-apply on cart rules
Subscriptions & Recurring Orders
Sell weekly boxes, refills or monthly memberships with automatic recurring billing. Customers can pause, skip or cancel from their account.
- Weekly, monthly or custom
- Automatic recurring billing
- Customer pause & skip
Reviews & Ratings
Verified customer reviews and star ratings on every product page, with photo reviews and admin moderation, with no add-on needed.
- Verified-buyer reviews
- Photo reviews & replies
- Moderate from the admin
Orders & Customer Accounts
A clean admin for everything, with an orders dashboard showing revenue and best-sellers, refunds, and customer accounts where buyers track orders and reorder.
- Orders, refunds & dispatch
- Revenue & best-seller stats
- Customer accounts & reorder
Responsive & Mobile-Friendly
Most shopping happens on a phone, so product pages, filters, the cart and the one-page checkout are all built to work perfectly on any screen size.
- Works on any screen size
- Touch-friendly galleries
- Mobile one-page checkout
One theme, many kinds of store
What you can build with the Shop theme
The theme comes with 57 shop website templates for 19 kinds of store. Pick the one closest to yours, add your products, and sell them through your own checkout.
Home, decor & garden
Furniture, homeware and plants.
Health & beauty
Skincare, make-up and supplements.
Baby, kids & toys
Nursery kit, baby clothes and toys.
Books, music & film
Bookshops, comic stores, vinyl, films and games.
Electronics & hardware
Laptops, gadgets, power tools and hand tools.
Sports & outdoors
Bikes, camping and training gear.
Pet supplies
Food, toys and gear for pets.
Food & drink
Produce boxes, deli and pantry.
Plus three art and print designs and three handmade and craft designs.Browse all 57 designs
Free guide
The Online Shop Playbook
How to plan, build and grow your own online shop, and keep customers coming back. 34 pages, from choosing a niche to your first 90 days.
The admin area
One admin area runs your entire shop.
Products, orders, search filters and customer checks are all set from one dashboard instead of a stack of shop plugins.
Open the admin demoSearch filters
Switch each filter on or off and drag them into the order shoppers see on the search page.
1Keyword box
2Category
3Price range
4On sale
5Minimum rating
Product details
Every product has its own price, sale price, SKU, stock level and shipping weight.
Priceproduct_price
Sale priceproduct_compare_at_price
SKUproduct_sku
Stock quantityproduct_stock
Weight in kgproduct_weight
One dashboard
New products, members, comments and revenue over 7, 30 or 90 days, a to-do list of orders waiting to be processed, and every other screen one click away.
Orders & expiry
See which orders need processing, publish new products straight away, and choose what happens when a product's time runs out.
Process pending orders278 orders need processing.278
No, publish immediately
Applies to every new submission.Set to unlisted draft
Verified members
Ask members to confirm their email or phone when they sign up, or upload a photo ID for a Verified badge.
Email verification
Members confirm their email address by clicking a link we send them.
SMS verification
Members confirm their phone number with a 6-digit code.
Photo ID verification
Approved members get a Verified badge.
Site generator
Connect your own AI account, describe your shop, and the generator lays out the pages. Ask for changes in plain English or move the blocks yourself.
Works with your own AI account
AssistantMake the hero warmer and add a row of best sellers.
Automatic emails
Every email the site sends is ready to go. Edit the wording of any of them, or switch one off.
Manage emailsAll 35 on
Welcome / Account createdSent to a member when they create an account
Account created at checkoutWhen a guest buys without registering
Order confirmationSent after a successful payment
Password changedWhen a member changes their password
Social proof
Pop-ups and bars that show visitors what is happening in your shop, such as purchases, reviews, sign-ups and how many people are browsing right now.
Recent activityPurchases as they happen
Sign-upsNew members and newsletter subscribers
ReviewsStar ratings members leave
Live activityPeople browsing right now
Countdown timerA deadline offer or top bar
Announcement barA promotion or shipping offer
Just bought: The Harvest BoxAnna from London · just now
SMS & payment gateways
Text members through Twilio, Vonage, MessageBird or Plivo, and take payments through PayPal, Stripe and 140 more gateway plugins.
Members choose email, SMS or both for their notifications.
TwilioVonageMessageBirdPlivo
Uses your own account with the providerSend test
+140 more
Everything, built in
No extra plugins to buy or configure
These are the plugins most shop sites end up installing. With the Shop theme they are already there, switched on from the admin area.
Elementor editing
By PremiumPress
Restyle product pages, headers and landing pages in the free Elementor page builder.
Needs: Free Elementor pluginElementor-ready
150+ store blocks
By PremiumPress
Product grids, offer banners, category rows and checkout sections.
Find it: Block ExplorerBuilt in
11 languages
By PremiumPress
English plus 10 language packs. Every label can be translated.
Switch on: Settings › LanguageBuilt in
146 payment gateways
By PremiumPress
PayPal, Stripe and 144 more free gateway plugins for your own merchant account.
Switch on: Checkout › GatewaysFree add-ons
Email & SMS verification
By PremiumPress
Members confirm their email or phone before their account opens.
Switch on: Users › Verification & LoginBuilt in
Search & filters
By PremiumPress
Keyword, category, price, on-sale and rating filters, in your order.
Switch on: Design › Search Page DesignBuilt in
Coupons, shipping & tax
By PremiumPress
Discount codes at checkout, plus your own shipping and tax rules.
Switch on: Checkout › CouponsBuilt in
Customer accounts
By PremiumPress
Customers sign in to see their orders, invoices and delivery tracking.
Switch on: Users › RegistrationBuilt in
Reviews & ratings
By PremiumPress
Customers rate and review products. You approve and reply.
Switch on: Users › CommentsBuilt in
Shop Theme vs the alternatives
A one-time theme that does what a rented SaaS, or WooCommerce plus a stack of paid plugins, charges you monthly, plus a cut of every sale.
| Shop Theme | Shopify | WooCommerce + Flatsome | WooCommerce + WoodMart | SureCart | |
|---|---|---|---|---|---|
| Price (year 1) | $99 one-time | $29–$299 / mo | Free + $59 theme | Free + $69 theme | Free plan; paid plans |
| Transaction fees | 0% | Up to 2% + processor | Processor only | Processor only | 1.9% on the free plan |
| Sites per licence | Unlimited (sites you own) | 1 store | 1 site | 1 site | By plan |
| Cart & checkout built in | Yes | Yes | Via WooCommerce | Via WooCommerce | Yes, hosted |
| Payment gateways | 30+ incl. PayPal, Stripe, Apple Pay | Shopify Payments + others | Via WooCommerce extensions | Via WooCommerce extensions | Stripe, PayPal, Mollie, Razorpay |
| Extra plugins required | None | Apps | WooCommerce + payments | WooCommerce + payments | None, any theme |
| AI store builder | Yes | Shopify Magic | — | — | — |
| Monthly fees | None | Required | None | None | None on free plan |
| You own the platform | Yes | No, hosted | Yes | Yes | Partly, cloud engine |
Prices and features checked on 10 September 2026 against each vendor's own page. Flatsome and WoodMart are ThemeForest Regular licences and need WooCommerce plus a payments extension before they can sell. SureCart is a standalone plugin with a 1.9% platform fee on its free plan.
Step-by-step guide
How to build an online store website with WordPress
Six simple steps and your online store is open for business. It's your shop, your prices and your money, built on WordPress with no monthly fees and no coding required.
- 1
Add the Shop Theme to WordPress
From your WordPress dashboard, add the Shop Theme under Appearance → Themes and activate it. It replaces a WooCommerce stack, so there's nothing else to install.
- 2
Activate the store licence
Enter your licence key in the admin area. It switches on updates and support and covers unlimited stores on sites you own.
- 3
Import the demo store
One click imports the demo store with sample products, categories and a ready checkout. That gives you a stocked shop to reshape.
- 4
Add your products
Add your products with photos, descriptions, prices and stock levels.
- 5
Set up the cart and checkout
Configure the shopping cart, shipping options and payment gateway so customers can buy.
- 6
Customise the design with Elementor
Style your storefront with the 150+ Elementor store blocks for headers, product grids and banners. Then open your online store.
Compare before you buy
How the Shop Theme compares
Our guides name the competing themes and plugins, with prices and figures checked on the vendors' own pages, so you can decide with the facts in front of you.
- Best WordPress Shop Themes in 2026: Flatsome, WoodMart, Astra, Kadence, Divi and More ComparedAn honest 2026 comparison of the seven WordPress shop themes buyers actually choose between, six for WooCommerce and one with the cart built in, ranked on verified sales, what is built in and real first-year cost.
- WordPress Shop Without WooCommerce: SureCart, Easy Digital Downloads and a Built-in-Cart ThemeYou can sell on WordPress without WooCommerce. SureCart, Easy Digital Downloads and the PremiumPress Shop Theme compared with WooCommerce on what it takes to sell, fees, and year-one and year-two cost, with figures checked in September 2026.
- Astra vs Kadence for a WooCommerce Store in 2026, and When Neither Is the AnswerAstra and Kadence compared for a WooCommerce shop on installs, ratings, paid tiers and shop features, plus the two cases where a dedicated theme like WoodMart or a no-WooCommerce theme is the better buy.
- How to Build an Etsy-Style Marketplace on WordPress: Dokan vs WCFM vs a Multi-Vendor ThemeThree ways to build a multi-vendor marketplace on WordPress, Dokan and WCFM on WooCommerce or a theme with multi-vendor built in, compared on cost, setup, seller dashboards and payouts with 2026 prices.
- Flatsome Alternatives in 2026: Six WooCommerce and Non-WooCommerce Themes ComparedWhy people leave Flatsome over UX Builder lock-in, a one-site licence and a stack of plugins, and an honest comparison of WoodMart, Shoptimizer, Astra, Kadence, Divi and PremiumPress Shop Theme with checked 2026 prices.
Questions
WordPress Shop Theme FAQ
The questions we hear most before people buy. Still unsure? Our support team is happy to help.
How do I build an online store website with WordPress?
Install the WordPress Shop Theme, import the demo store and add your products with prices, photos and stock levels. The cart, checkout, tax and shipping are already part of the theme. There's no WooCommerce setup and no coding.
Can I build a site like a professional online store?
Yes. You get a full storefront with product pages, categories, search and filters. Behind it sits a real checkout with discount codes, order emails and stock control. These are the same building blocks the big stores run on, managed from one admin area.
Can I sell physical products with a shopping cart?
Yes. The shopping cart, checkout, tax, shipping, stock control and 30 or more payment gateways are built into the theme, so no WooCommerce or extra ecommerce plugins are needed. The cart handles physical goods with weight-based and regional shipping, live stock tracking and tax rules per country or per product. It sells digital downloads too if you carry both.
Does the online store theme work with Elementor?
Yes. Storefront pages are editable in the free Elementor plugin. There are 150+ store blocks, like product grids, promo banners and category rows, that you drag into place to build your shop pages.
Will my site look like the online store demo out of the box?
Yes. The one-click import recreates the demo store on your domain, complete with sample products and categories. You start from a stocked, working shop and swap in your own catalogue.
Do I need coding skills to run an online store?
No. Orders, refunds, stock, shipping rules and design changes are all handled in the admin area or the free Elementor editor. Step-by-step video tutorials cover the whole store setup.
Will my online store work on mobile phones?
Yes. Product pages, the cart and the entire checkout adapt to any screen size. Most store traffic now comes from phones, and customers can browse and buy right there.
Can I launch more than one online store with a single licence?
Yes. A User License covers unlimited stores on sites you own, so you can run separate shops for different niches on one licence. If you build stores for clients, the Developer License covers commercial work.
Can I move my existing online store to PremiumPress?
Yes. Export your products from Shopify, WooCommerce, Etsy, eBay or Amazon and upload the file in Settings › Import / Export. The layout is recognised automatically, so titles, descriptions, prices, images and stock come across in one go. Any other store can be imported from a CSV file, and re-uploading the same file updates the products rather than duplicating them.
Is there a free or nulled version of the WordPress Shop Theme?
No. An online store is the worst place to risk a nulled theme, since tampered copies often hide malware that targets checkouts and customer data. The genuine Shop Theme is a one-time purchase with 6 months of updates and support and a 14-day money-back guarantee.
What's the refund policy on the WordPress Shop Theme?
Every purchase has a 14-day money-back guarantee. Set up the demo store, add test products and run a test order. If the Shop Theme isn't right for your store, contact us within 14 days for a full refund.
How often is the online store theme updated?
The Shop Theme is updated regularly for WordPress compatibility, with the cart and checkout maintained alongside it. Your purchase includes 6 months of updates and support, and you can extend that at $49 per 6 months if you want to.
Are there any hidden costs to run an online store?
No. The cart, checkout, tax, shipping and stock tools are all included, and we take no cut of your sales. You keep everything minus your payment gateway's standard processing fee. The only optional extra is extending updates and support after the first 6 months, at $49 per 6 months.
What customers say about the WordPress Shop Theme
“Contacted the support three times for some issues. They answered right away and their answer was clear and worked out both time. I will buy again.”
SP
Stefen Paul
“Awesome templates. alot of features and very easy to use”
Brad Merchel
“Shopperpress is by far the outstanding shopping cart theme. Nothing comes close to it. It is easy to install, but the best part it is the number of features it comes with. You can quickly build a shopping site and be online and selling in no time. Whether you're a novice or an expert you can build your own shop.”
Warren Bell
“The best shopping cart software ever.”
Donald Crawford
“100% love them!!!”
reginald willis
“Shopperpress makes creating an online shop at ease and a time saver.”
Andy Immotna
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Launch your WordPress store today.
One-time $99 · unlimited installs · cart built in · 0% commission · AI builder · 14-day money-back guarantee.