The Video Site Playbook
How to plan, build and grow a video website people subscribe to, and come back to watch.
- Choosing a niche, and one channel or a platform for many creators
- Pay-per-view, memberships and the other ways a video site earns
- Uploads, the watch page and a full test before launch
- Filling an empty channel: your first videos and the first creators
- Approvals, copyright and protecting paid videos
- Keeping viewers paying, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 16
- charts
Part 1The idea
Choosing a niche, demand checks, one channel or many, and a scorecard.
Starts on page 4
Part 2Plan the money
Pay-per-view, memberships, Promote credits, plans and ads.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, uploads, the watch page and a full test.
Starts on page 19
Part 5The empty channel problem
Your first videos, the first creators, and going live.
Starts on page 23
Part 6Trust and safety
Approvals, reports, copyright and protecting paid videos.
Starts on page 25
Part 7Get found
Pages and videos that rank, and your first viewers.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and keeping viewers paying.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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