The Vacation Rental Playbook
How to plan, build and grow a vacation rental website that guests book direct, year after year.
- Is booking direct right for your property? A scorecard to find out
- Booking direct only, or alongside the listing sites
- Nightly rates, seasons, extras, deposits and balances
- Describing the home, the booking journey and setup
- Your first direct bookings, and running two calendars by hand
- Filling the calendar, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 18
- charts
Part 1Is booking direct right for you?
Your property, demand checks, direct or alongside the listing sites, and a scorecard.
Starts on page 4
Part 2Plan the money
Nightly rates, seasons, extras, deposits and balances.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, describing the home, the booking journey and setup.
Starts on page 19
Part 5The empty calendar problem
Your first direct bookings, and running two calendars by hand.
Starts on page 23
Part 6Trust and safety
Checking requests, house rules, and holiday-let scams.
Starts on page 25
Part 7Get found
Pages that rank for your area, and your first visitors.
Starts on page 27
Part 8Fill the calendar
Occupancy, repeat guests and pricing the seasons.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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