The Stock Photo Playbook
How to plan, build and grow a stock photo website that photographers upload to, and buyers license from.
- Choosing a subject the big libraries cover badly
- Your own library or a marketplace for photographers
- Licence prices, commission and paying contributors
- Filling an empty library: the first contributors and the first thousand photos
- Model releases, copyright claims and protecting files
- A launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 19
- charts
Part 1The idea
Choosing a subject, demand checks, your own library or a marketplace, and a scorecard.
Starts on page 4
Part 2Plan the money
Licence sales, commission, paying contributors, plans and credits.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, asset pages, search, and licence-and-download.
Starts on page 19
Part 5The empty library problem
The first contributors, the first thousand assets, and imports.
Starts on page 23
Part 6Trust and safety
Approvals, releases, copyright claims and protecting files.
Starts on page 25
Part 7Get found
Subject pages, useful content, and your first buyers.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and keeping contributors and buyers.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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