Free guide · PremiumPress Playbooks

The Property Portal Playbook

How to plan, build and grow a property website that agents pay to be on, and buyers trust.

Choosing a market: homes, rentals, holiday stays, student lets, commercial space or land
Checking demand with Google Trends and Keyword Planner, and starting local
Domains, GoDaddy Auctions and what a property site needs from hosting
Filling an empty portal: the first agents, landlords and agency pages
Pricing listing plans and ad zones, with real example numbers
Rental scams, a launch checklist and a 90-day plan

34 pages

Nine parts, from the first idea to the first 90 days.

Read it online

Turn the pages in your browser, on any device.

Or download the PDF

Keep it, print it, share it with a partner.

Inside the book

Nine parts, in the order you'll need them

From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.

Part 1
The idea
Choosing a market, demand checks, local or wider, and a scorecard.
Starts on page 4
Part 2
Plan the money
Who pays, listing plans, ad zones and credits.
Starts on page 9
Part 3
Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4
Build the site
Design, listings, search, enquiries and plans.
Starts on page 19
Part 5
The empty portal problem
The first agents and landlords, agency pages and imports.
Starts on page 23
Part 6
Trust and safety
Approvals, verification, reports and rental scams.
Starts on page 25
Part 7
Get found
Area pages, content for movers, and your first visitors.
Starts on page 27
Part 8
Grow the revenue
The numbers that matter, and keeping agents paying.
Starts on page 29
Part 9
Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31