The Price Comparison Playbook
How to plan, build and grow a price comparison website that shoppers trust and retailers want to be on.
- Choosing a niche where the same product is sold by many shops
- How affiliate commission works, and what a click is worth
- Feeds and product matching: filling the site with real offers
- Honest prices, clear disclosure, and the risks of this market
- Product, category and guide pages that rank
- A launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
Read it online
Turn the pages in your browser, on any device.
Or download the PDF
Keep it, print it, share it with a partner.
Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 17
- charts
Part 1The idea
Choosing a niche, demand checks, deep or broad, and a scorecard.
Starts on page 4
Part 2Plan the money
Affiliate commission, what a click is worth, and ad zones.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, products and shops, feeds and matching, and testing.
Starts on page 19
Part 5The empty comparison problem
The first products, shops and feeds, and the first 30 days.
Starts on page 23
Part 6Trust and safety
Honest prices, disclosure, reviews and the risks of this market.
Starts on page 25
Part 7Get found
Product, category and guide pages, and your first visitors.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and earning more from each visit.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
Get your free copy
We'll email you a link to read it online or download the PDF.