The Online Shop Playbook
How to plan, build and grow your own online shop, and keep customers coming back.
- Choosing what to sell, and whether to make it or curate it
- Margins and pricing that leave room for postage, tax and returns
- Product pages and a checkout that does not lose the sale
- Looking trustworthy before your first order
- Fraud, chargebacks and the policies every shop needs
- Customers who come back, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 16
- charts
Part 1The idea
Choosing a niche, demand checks, make or curate, and a scorecard.
Starts on page 4
Part 2Plan the money
Margins, pricing, and more from every order.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the shop
Design, product pages, cart and checkout, tax and shipping.
Starts on page 19
Part 5The first-order problem
Looking trustworthy from day one, and getting products in fast.
Starts on page 23
Part 6Trust and safety
Policies, order tracking, fraud and chargebacks.
Starts on page 25
Part 7Get found
Product pages and content that rank, and your first visitors.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and customers who come back.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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