The Online Course Playbook
How to plan, build and grow an online course website that students finish, and come back to.
- Choosing a subject, and your own academy or a platform for instructors
- Course prices, subscriptions and trials, with example numbers
- Course pages that sell, and a learner journey people finish
- Filling an empty classroom: the first courses and free previews
- Reviews, refunds and the risks of selling courses
- Keeping learners paying, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
Read it online
Turn the pages in your browser, on any device.
Or download the PDF
Keep it, print it, share it with a partner.
Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 18
- charts
Part 1The idea
Choosing a subject, demand checks, academy or platform, and a scorecard.
Starts on page 4
Part 2Plan the money
Course prices, subscriptions and trials, instructor plans and ad zones.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, course pages, the learner's journey and a full test.
Starts on page 19
Part 5The empty classroom problem
The first courses, free previews and the first instructors.
Starts on page 23
Part 6Trust and safety
Approvals, reviews, reports, and the risks of selling courses.
Starts on page 25
Part 7Get found
Pages and content that rank, and your first learners.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and keeping learners paying.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
Get your free copy
We'll email you a link to read it online or download the PDF.