Free guide · PremiumPress Playbooks

The Job Board Playbook

How to plan, build and grow a job board that employers pay to post on, and job seekers check every day.

Choosing a niche the big job sites serve badly: one town, one trade or one industry
Checking demand, and whether to start local or go wider
Pricing job posting plans and access to candidates
Filling an empty board: the first employers, company pages and candidates
Protecting CVs and spotting job scams
Google for Jobs, a launch checklist and a 90-day plan

34 pages

Nine parts, from the first idea to the first 90 days.

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Turn the pages in your browser, on any device.

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Inside the book

Nine parts, in the order you'll need them

From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.

Part 1
The idea
Choosing a niche, demand checks, local or wider, and a scorecard.
Starts on page 4
Part 2
Plan the money
Job posting plans, access to candidates, and ad zones.
Starts on page 9
Part 3
Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4
Build the site
Design, job adverts, applications, search and alerts.
Starts on page 19
Part 5
The empty board problem
The first employers, company pages and candidates.
Starts on page 23
Part 6
Trust and safety
Approvals, protecting CVs, and job scams.
Starts on page 25
Part 7
Get found
Google for Jobs, content for job seekers, and your first visitors.
Starts on page 27
Part 8
Grow the revenue
The numbers that matter, and keeping employers posting.
Starts on page 29
Part 9
Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31