The Freelance Marketplace Playbook
How to plan, build and grow a marketplace where clients hire freelancers, and you earn on every job.
- Gigs or projects: deciding what kind of marketplace to build
- Choosing a niche that pays, and checking demand before you build
- Commission, memberships and featured listings, and how the money moves
- The chicken-and-egg problem: freelancers first, then the first projects
- Reviews, verification, disputes, and keeping work on the platform
- A launch checklist and a 90-day plan
39 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 39
- pages
- parts
- 9
- parts
- charts
- 14
- charts
Part 1The idea
Gigs or projects, a niche that pays, demand checks, online or local, and a scorecard.
Starts on page 4
Part 2Plan the money
Commission, memberships and featured listings, and how the money actually moves.
Starts on page 11
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 14
Part 4Build the site
Design, categories and skills, the project flow, payments and payouts.
Starts on page 21
Part 5The chicken-and-egg problem
Freelancers first, the first projects, and a 30-day plan.
Starts on page 25
Part 6Trust and safety
Reviews, verification, disputes, and keeping work on the platform.
Starts on page 28
Part 7Get found
Pages that rank, content that brings clients, and your first buyers.
Starts on page 31
Part 8Grow the revenue
The numbers that matter, memberships and advertising.
Starts on page 34
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 36
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