The Digital Download Playbook
How to plan, build and grow a website that sells digital downloads, from ebooks and fonts to plugins and templates.
- Choosing a niche, and your own store or a marketplace for creators
- File sales, licence tiers and the other ways a download store earns
- Product pages that answer every question before someone buys
- Delivering files safely, and handling stolen work and refund abuse
- Filling an empty catalogue: the first products and the first creators
- Repeat buyers, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Turn the pages in your browser, on any device.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 16
- charts
Part 1The idea
Choosing a niche, demand checks, your own store or a marketplace, and a scorecard.
Starts on page 4
Part 2Plan the money
File sales, licence tiers, memberships, credits, seller plans and ad zones.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, product pages, file delivery, checkout and testing.
Starts on page 19
Part 5The empty catalogue problem
The first products, the first creators and the first 30 days.
Starts on page 23
Part 6Trust and safety
Approvals, reviews, licences, stolen work and refund abuse.
Starts on page 25
Part 7Get found
Category and licence pages, tutorials and your first visitors.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and repeat buyers.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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