The Dating Site Playbook
How to plan, build and grow a dating website people trust, and turn it into a membership business.
- Choosing a community instead of "everyone"
- Checking demand, and local or national
- Membership plans, what to unlock, credits and gifts
- The empty room problem: your first 200 real members
- Approvals, verification, romance scams and safe first dates
- Keeping members, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
Read it online
Turn the pages in your browser, on any device.
Or download the PDF
Keep it, print it, share it with a partner.
Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 12
- charts
Part 1The idea
Choosing a community, demand checks, local or national, and a scorecard.
Starts on page 4
Part 2Plan the money
Membership plans, what to unlock, credits and gifts.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, profiles, matching, messaging and plans.
Starts on page 19
Part 5The empty room problem
The first 200 real members, and a 30-day plan.
Starts on page 23
Part 6Trust and safety
Approvals, verification, reports, scams and safe first dates.
Starts on page 25
Part 7Get found
Pages that rank, content for daters, and your first members.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and keeping members.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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