The Coupon Site Playbook
How to plan, build and grow a coupon website shoppers come back to, and stores pay to be on.
- Choosing a niche shoppers trust you for, instead of "every store"
- Affiliate feeds or local offers: two ways to fill a coupon site
- How the commission adds up, and memberships for local businesses
- Domains, GoDaddy Auctions and what a coupon site needs from hosting
- Keeping codes honest: expiry, approvals and clear labels
- Seasonal content, a launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 17
- charts
Part 1The idea
Choosing a niche, demand checks, feeds or local offers, and a scorecard.
Starts on page 4
Part 2Plan the money
Affiliate commission, how the numbers add up, and business memberships.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, coupons and store pages, the shopper's journey, and testing.
Starts on page 19
Part 5The empty site problem
Networks, programmes, the first feeds and the first stores.
Starts on page 23
Part 6Trust and safety
Expired codes, approvals, honest labels and bad practice to avoid.
Starts on page 25
Part 7Get found
Store pages, seasonal content, and your first visitors.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and keeping stores and businesses with you.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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