The Classifieds Playbook
How to plan, build and grow a classifieds website where people buy and sell, and you earn from every ad.
- General or niche: choosing what your classifieds site is for
- Checking demand, and why local comes first
- Paid ads, featured ads, fees and commission, and how the money moves
- Filling the board: your first 200 ads, honestly
- Moderation, scams and safe meetings
- Selling upgrades, a launch checklist and a 90-day plan
36 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 36
- pages
- parts
- 9
- parts
- charts
- 13
- charts
Part 1The idea
General or niche, a niche that pays, demand checks, local first, and a scorecard.
Starts on page 4
Part 2Plan the money
Paid ads, featured ads, buyer fees and commission, and how the money moves.
Starts on page 11
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 14
Part 4Build the site
Design, categories and fields, posting, search, and Buy now.
Starts on page 21
Part 5Filling the board
Your first 200 ads, honestly, and a 30-day plan.
Starts on page 25
Part 6Trust and safety
Moderation, scams, safe meetings and feedback.
Starts on page 27
Part 7Get found
Pages that rank, guides that help, and your first users.
Starts on page 29
Part 8Grow the revenue
The numbers that matter, and selling upgrades.
Starts on page 31
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 33
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