The Car Dealer Playbook
How to plan, build and grow a car dealer website that turns browsers into test drives.
- Your own stock or many sellers: deciding what kind of car site to build
- Choosing a niche and checking demand before you build
- Listing plans, ad zones and memberships, with example numbers
- Filling an empty forecourt: the first dealers, private sellers and imports
- Approvals, verification and the car scams to warn buyers about
- A launch checklist and a 90-day plan
34 pages
Nine parts, from the first idea to the first 90 days.
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Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 34
- pages
- parts
- 9
- parts
- charts
- 16
- charts
Part 1The idea
Choosing a niche, demand checks, your own stock or many sellers, and a scorecard.
Starts on page 4
Part 2Plan the money
Who pays, listing plans, ad zones and memberships.
Starts on page 9
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 12
Part 4Build the site
Design, vehicle listings, search, enquiries and test drives.
Starts on page 19
Part 5The empty forecourt problem
The first dealers and private sellers, seller pages and imports.
Starts on page 23
Part 6Trust and safety
Approvals, verification, reports and car scams.
Starts on page 25
Part 7Get found
Pages and content for car buyers, and your first visitors.
Starts on page 27
Part 8Grow the revenue
The numbers that matter, and keeping dealers paying.
Starts on page 29
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 31
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