The Auction Site Playbook
How to plan, build and grow an auction website that people trust with their money.
- Which auction business to run, and a niche that pays
- Checking demand, and selling locally or shipping lots
- Premiums, commission and fees, and how the money reaches sellers
- Your first sale: the first fifty lots, run as an event
- Honest descriptions, unpaid winners, disputes and fraud
- Price guides, a launch checklist and a 90-day plan
40 pages
Nine parts, from the first idea to the first 90 days.
Read it online
Turn the pages in your browser, on any device.
Or download the PDF
Keep it, print it, share it with a partner.
Inside the book
Nine parts, in the order you'll need them
From the first idea to the first 90 days, with worked examples, charts and checklists on almost every page.
- pages
- 40
- pages
- parts
- 9
- parts
- charts
- 16
- charts
Part 1The idea
Which auction business, a niche that pays, demand checks, local or shipped, and a scorecard.
Starts on page 4
Part 2Plan the money
Premiums, commission and fees, and how the money moves to sellers.
Starts on page 11
Part 3Name, domain and hosting
Naming, domains, GoDaddy Auctions, hosting and setting up the business.
Starts on page 14
Part 4Build the site
Design, bidding type, lots, bidding rules and checkout.
Starts on page 21
Part 5Your first sale
The first fifty lots, running the sale as an event, and a 30-day plan.
Starts on page 26
Part 6Trust and safety
Descriptions, bidder trust, unpaid winners, disputes and fraud.
Starts on page 29
Part 7Get found
Pages that outlive a sale, price guides, and your first bidders.
Starts on page 32
Part 8Grow the revenue
The numbers that matter, and the other ways to earn.
Starts on page 35
Part 9Launch
The checklist, the first 90 days, and the mistakes to avoid.
Starts on page 37
Get your free copy
We'll email you a link to read it online or download the PDF.