Business Model

Hello guys,

I am on the verge of trying the coupon theme. The theme itself will be ok, i recently learnt a lot of directory theme and shop theme. Can enybody tell me whats the crucial point of doing this coupon-branch?

Is it mainly that you go around (at least in the beginning), or telephone, making contracts with restaurants, shoe shops etc., that they, given somebody comes into their shop with my coupon, will give him discount?

Yours, best regards, Daniela