Amazon decline- what am I doing wrong?

I keep getting declined my Amazon when getting approved to be an affiliate. The first time I was declined because the site really wasn’t set up proper.Now it;s being declined because:

Our Amazon.com Associates Program is not set up to just Advertise Amazon.com links within websites, or make mini Amazon websites. The Amazon.com Associates Program is set up to assist existing websites in monetizing and enriching their content. The program is not set up to be the only reason for your website.

I have no idea what I am doing wrong. Ideas?