manually renewing expired listings

I use the directory as a free service for distributors of my products. Each distributor is responsible for creating their own directory listing. I do have them expire after a year so that they can go in and make changes or to be sure they are still carrying our products. Well some of the distributors are lazy and don’t renew. I have tried to manually renew them as an admin. Several times it will be renewed but then hours later show up as expired again even though I went in a change the date then clicked “update”

I can’t figure what the heck I’m doing wrong.

Thanks for the help.