[FIELDS] custom code data not display

Can’t get these FIELDS custom codes to work for me…
I am trying to get the pre-defined list of provinces that I hold to display on the home page.

Here’s what I’ve done, maybe someone can spot my mistake;

First I have gone into “page setup” selected “home page”, from there opened “everything else” and dragged “shortcodes” over to the active window box. Opened it up and entered [FIELDS show=”listing_province”] (listing_province is the name of the DB key I assigned).
Saved everything (twice) then opened my home page.

All I get is “listing_province” the dbkey in a full-width div with a border !
I’ve also tried this on new standard pages but get the same results.

Any clues guy’s ?