Custom Post Type

I am setting up directory theme. I use States and cities for categories. I want to build two types of listings: business listings and coupon listings(basic simple coupon code). The default listing type I will use it for business listing. I’ve installed both plugins that allow me to create additional listings:
https://wordpress.org/plugins/custom-post-type-ui/installation/
https://wordpress.org/plugins/pods/

1. I have no problem to create a coupon listing in the admin end, but somehow I can’t make this listings to appear on front end.
2. Also I would like business owners to be able to submit coupon listings for their city(which is sub-category in my case), in same manner as they can submit business listings.
3. Do I miss creating a relationship or taxonomy?

Any help will be greatly appreciated.

Slavy