Only customised fields needed – no title, no description

Hi,
I am trying to create a directory listing for schools and teachers. I do not need the title or if I need it, it needs to be “School Name” and for I do not need the description. I have the impression that I need only the customised fields which I can control absolutely. I attach a sample of how I want to list the schools, with the information I would like to have in the directory – even in their listing page. Is there a way to do it? To take out the description for example or the title.
Mark, it is important this for me to start making my directory. Please help, if possible.
Any suggestion is welcomed.
Andreas