Mark, we are suggesting that by adding separate options for expiry dates to listing and membership package “Enhancements” will allow more opportunities for revenue generation.
As it stands, when you add a charge for listing enhancements, the charge is paid for one time with the listing and the expiry date is tied to the listing package expiry date unless we have missed an option to seperate the expiries for Enhancements. If you added an expiry date per enhancement option, all parties will have more flexibility and more win-win. I am sure your team can expand on this concept with even more options within your sites.
Example of a major site how to better promote ads is shown below.
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