WordPress Classifieds Theme: Turn your idea into a classifieds business.

Create your own classifieds website similar to GumTree or Craigslist.

Sellers post ads, buyers search by category and location, and you earn from paid and featured ads. Search, messages and payments are already built. Pay once, with no monthly fees.

4.6/5 on Trustpilot - Excellent
A classifieds website built with the Classifieds Theme: second-hand items for sale with prices and distances, an ad card and an ad overview
Classifieds Theme
$99one-time
No monthly fees
Unlimited installationsOn websites you own.
  • 6 months support & updates
  • Free install & setup
  • Video tutorials included
Download Now 14-day money-back guarantee
Use cases

What you can build with the classifieds theme.

The classifieds theme comes with templates for every kind of classifieds site.

The Kerb classifieds template for furniture and home

Furniture and home

Second-hand sofas, tables and home goods, bought and sold by people nearby.

3 templates

View this demo
Ad features

Everything people expect from a classifieds site.

Turn a standard WordPress site into a full classifieds site, with ad pages, radius search, offers, payment gateways and ad management all built in.

A second-hand leather sofa, the kind of photo a seller adds to an ad

Ad pages

Every ad gets its own page, with photos, video, the price, the seller’s details and the custom fields for its category.

  • Photos, video and YouTube
  • For sale, for rent, for swap or for free
  • Message the seller or make an offer
An ad box for a second-hand sofa with its ad type, price, number of offers, distance and a Make an offer button

Location and radius search

Buyers enter a zip or postal code and see the ads within a set distance of it, with the distance shown on every ad.

  • Zip or postal radius search
  • Map-based browsing
  • Distance shown on every ad
Radius search showing ads within 10 miles, with the three nearest listed below the map

Categories and custom fields

Unlimited categories, each with its own required and optional fields, like mileage for motors or carat for jewellery.

A road bike ad with its category and custom fields for frame size, gears and condition

Make an offer

Buyers bargain on the price. The seller accepts, declines or sends a counter-offer.

An offer on a sofa ad, with the asking price, the offer and the seller counter-offer

Messages and email alerts

Buyers message the seller from the ad. Members get alerts for messages, offers and ads about to expire.

A new message email notification with a link to view the message
Seller features

Your own Craigslist-style classifieds site, where sellers manage their own ads.

Sellers register, post ads and manage everything from the front end, so you are not doing it for them.

Post an ad

  1. 1Ad details
  2. 2Photos & video
  3. 3Ad package
  4. 4Review
The front-end form a seller uses to post an ad, with title, category, description, price, zip code, ad type and photos

A step-by-step form lets a seller post an ad with its details, price and photos, without touching the WordPress admin area.

Buyer features

Buyers find ads quickly and buy with confidence.

What people see and use when they visit your classifieds website.

Search and filters

Keyword, category and price search, with custom-field filters and zip or postal radius search. Results update without reloading the page.

  • Keyword, category and price
  • Custom filter fields
  • Favourites and saved searches
Classifieds search with category, price and distance filters and two matching furniture ads

Verified members

Ask members to confirm their email or phone before they can post, or upload a photo ID for a Verified badge.

A verified seller profile with email, phone and photo ID confirmed

Works on phones

Ad pages, radius search, photo galleries and the ad form all fit phones and tablets.

  • Works on any screen size
  • Touch-friendly search and galleries
  • Post an ad from mobile
An ad page on a phone, with photo gallery, price and a message button
Admin features

One admin area runs your entire classifieds site.

Ad approval, search filters, ad types and member checks are all set from one dashboard, not a stack of classifieds plugins.

One dashboard

New ads, members and comments over 7, 30 or 90 days, a to-do list of ads waiting for approval, and every other screen one click away.

  • New ads, members and comments at a glance
  • Ads waiting for approval
  • Search, design and setup screens one click away
The classifieds admin dashboard: new ads, new members, comments and orders, an activity chart and a to-do list

Approval and expiry

Hold new free ads for review, and choose what happens to an ad when its time runs out. Paid ads go live the moment payment is completed.

  • Hold new free ads for review
  • Paid ads go live on payment
  • Expired ads set to draft, unlisted
Ad approval and expiry settings, with an ad waiting for approval

Ad types

Sellers say what kind of ad they are posting. Rent is priced per month, week or day.

The four ad types: for sale, for rent, for swap and for free

Automatic emails

55 ready-written emails, including welcome, listing approved and new private message.

Automatic classifieds emails: welcome, listing approved and new private message

Feedback moderation

Buyer and seller feedback from across your site in one list, for you to approve or remove.

A feedback moderation list with one rating pending approval

There is more in the classifieds admin area.

Ad page designer

The ad page designer: drag sections, switch them on or off and choose a gallery style, with a live preview

Drag each section of the ad page into the main column or the sidebar, switch optional sections off, and pick one of five photo gallery styles. A live preview shows the page before you save.

Built in

No extra classifieds plugins to buy or configure.

These are the plugins most classifieds sites end up installing. With this WordPress classifieds theme they are already in place.

11 languages

English and 10 more language packs. Any label can be translated.

English
Post an ad
TranslationPost an ad

100+ payment gateways

100+ free gateway plugins, including PayPal and Stripe, each paying into your own merchant account.

PayPalYour merchant account
StripeYour merchant account

Email and SMS verification

Members confirm their email or phone before they can post an ad.

Email confirmed
Phone confirmed

One-click demo import

Sample ads, categories and search pages, so you start from a working ads board, not a blank site.

Import demo

Unlimited installs

One licence covers every classifieds site you own.

One licence
Your sites

Video tutorials

Step-by-step videos cover the full classifieds setup.

Classifieds setup
Design features

Make it look like your business.

The classifieds theme comes with 42 classifieds website templates, from baby gear to boats. Pick the one closest to yours, add your categories, then change anything you like.

Browse the templates

Elementor-ready templates

Restyle the classifieds theme’s ad pages, headers and landing pages in the free Elementor page builder.

Editing an ad page in the Elementor page builder, with template examples

150+ classifieds blocks

Search heroes, ad grids, category tiles and featured strips to drag into place.

The classifieds block library: hero search, ad grid, featured ads and category tiles

Site generator

Connect your own AI account, describe your classifieds site, and the generator lays out the pages.

The site generator: describe your classifieds site and preview the generated pages
Earning features

Get paid for every ad.

Sellers register, post ads and manage everything from the front end. You set ad fees, featured upgrades, buyer protection fees and membership packages, and no marketplace takes a cut.

Paid ads

Charge sellers to post, with free and paid ad packages.

Ad packages: a free standard ad and a paid featured ad

Featured upgrades

Sell featured, homepage and sponsored placements on top of the ad fee.

An upgrade order for a featured ad and a homepage spot

Buyer protection

Buyers pay on the ad page, with a small protection fee added on top.

A buy now order with a buyer protection fee added

Memberships

Sell membership packages and charge members monthly.

A seller membership package with a featured upgrade

Illustrative fees. You set your own rates.

One price. No monthly fees.

The WordPress classifieds theme is a one-time purchase. Host it yourself, set your own ad fees and keep everything your sellers pay.

Classifieds Theme

$99one-time payment
  • 6 months of support and updates
  • Free install and setup, plus video tutorials
  • Unlimited installs on classifieds sites you own
  • 14-day money-back guarantee

After 6 months, extending updates and support is optional at $49 per 6 months. Your site keeps running either way.

All-access membership

From$399

Every PremiumPress product in one membership, the Classifieds Theme included.

See memberships

Classifieds Theme vs the alternatives

FeatureClassifieds ThemeClassifieds pluginOther classifieds themes
Price in year one$99 one-timeFree, or Pro from $39 a year$59 to $79
Sites per licenceUnlimited, on sites you own1 site to unlimited, by plan1 site
Paid and featured adsBuilt inTop and bump-up ads in ProBundled plugin or WooCommerce
Payment gateways100+PayPal free, Stripe in ProWooCommerce, for two of three
Needs WooCommerceNoNo, optional in ProYes, for two of three
Mobile appsNoneNoneApps, for two of three
Site generatorYes, your own AI accountNoNo

Prices and features checked on 11 September 2026 against each vendor’s own page. Classifieds plugin: Classified Listing, whose Pro prices are the vendor’s current offers and renew yearly. Other classifieds themes: Classima, AdForest and Listivo on a ThemeForest Regular licence for one site.

Step-by-step guide

How to build a classified ads website with WordPress.

Six steps to your own classifieds website. It all runs on WordPress, with no coding required.

  1. 1

    Set up the Classifieds Theme

    Add it to your WordPress site under Appearance, Themes and activate it. It runs on any standard WordPress hosting.

    Activating the classifieds theme under Appearance, Themes in WordPress
  2. 2

    Activate updates and support

    Activate with your licence key. The same key works across all classifieds sites you own.

    Entering a licence key to activate updates and support
  3. 3

    Import the demo ads

    One click imports sample ads, categories and search pages, so you customise a working ads board.

    Importing the demo ads
  4. 4

    Add your categories and ads

    Set up your categories with their own custom fields and add ads, or let visitors post their own.

    Adding a new ad with a title, category and price
  5. 5

    Enable paid ads, offers and radius search

    Turn on paid and featured ads, the make an offer feature and zip or postal radius search, and set your pricing.

    Switching on paid ads, make an offer and radius search
  6. 6

    Customise the design

    Restyle headers, ad pages and layouts with the 150+ Elementor classifieds blocks, then launch.

    Choosing brand colours and publishing the classifieds site
Free guide

The Classifieds Playbook

How to plan, build and grow a classifieds website where people buy and sell, and you earn from every ad. 36 pages, from choosing a niche to your first 90 days.

Free. We email you a link to read it online or download the PDF. Privacy

What customers say about the WordPress Classifieds Theme

★★★★★

“Great team and great product.”

BABrian Agnew
★★★★★

“Amazing. These guys have you need. Really. Contract them!”

TBTiago Bahi
★★★★★

“Does great work. Very responsive and professional. Have had many sites designed by Mark. Highly recommend her and will definitely use her again.”

LMLinda Mooney
★★★★★

“I found the service really good although I did have to go watch some of the videos to understand some features. Support is really good.”

DTDharmaraj Thapa
★★★★★

“Wow and Wow - Version 10 is great! Thank you for keeping the themes updated Mark. Nice job.”

Ålex aliceÅlex alice
★★★★★

“Premium Press to my own experience is by far the most powerful wordpress theme in terms of its funtions and feature. It was simplly "Awesome", love it. Thank for the great work.”

Billy GolernBilly Golern
65,000+

site owners have built with PremiumPress

WordPress classifieds theme FAQ.

The questions we hear most before people buy the classifieds theme.

How do I build a classified ads website with WordPress?

Install the WordPress Classifieds Theme, import the demo ads and set up your categories. Or open submissions so visitors post their own. Zip/postal radius search, custom fields per category and paid listings are already wired in, so you can be live the same day with no coding.

Can I build a site like Craigslist or Gumtree?

Yes. Category-based free and paid ads, member accounts, a “make me an offer” negotiation feature and zip/postal radius search recreate the Craigslist/Gumtree model. The difference is that you set the listing fees and keep every penny.

Can visitors post their own classified ads?

Yes. Paid ad packages, featured upgrades, front-end ad submission and 100+ payment gateways are built into the theme, so no extra classifieds plugins are needed. Visitors register and submit free or paid ads from the front end with photos, video, YouTube and category-specific custom fields. From the admin area you approve, feature or reject listings and set your own pricing packages.

Does the classifieds theme work with Elementor?

Yes. Every classifieds page is editable in the free Elementor plugin. There are 150+ ready-made blocks, including category grids, radius-search bars and listing cards, that you drag into place.

Will my site look like the classifieds demo out of the box?

Yes. Import the demo and the live preview is rebuilt on your domain, sample ads and categories included. Swap in real listings whenever you’re ready.

Do I need coding skills to run a classified ads website?

No. You approve ads, set prices and moderate feedback in the admin area and restyle pages in free Elementor. The bundled video tutorials cover the rest.

Will my classified ads website work on mobile phones?

Yes. Listing pages, radius search, photo galleries and the ad-submission form all fit small screens. That matters, because local classifieds buyers mostly search and message from their phone.

Can I launch more than one classified ads website with a single licence?

Yes. One User License covers unlimited ads sites you own, so a city ads board and a niche marketplace can run side by side. Client builds sit under the Developer License.

Is there a free or nulled version of the WordPress Classifieds Theme?

No. Pirated copies of the Classifieds Theme turn up now and then. They’re outdated, unsupported and a known malware route on sites that handle seller contact details and payments. The real licence is bought once, supported for 6 months and refundable for 14 days.

What’s the refund policy on the WordPress Classifieds Theme?

You get 14 days and a full money-back guarantee. Import the demo ads board, open submissions and try the paid-upgrade flow before deciding.

How often is the classifieds theme updated?

Compatibility and feature updates arrive regularly, and 6 months of them, plus support, are part of the purchase. Renewal afterwards is a $49-per-6-months option. The site keeps working without it.

Are there any hidden costs to run a classified ads website?

No. Paid ads, radius search, custom fields, reviews and memberships are native theme features, and the plugins it leans on cost nothing. Elementor is the main one. Hosting and a domain are the only bills, and support renewal after 6 months is optional.

Launch your classifieds site today.

WordPress classifieds theme · one-time $99 · unlimited installs · 14-day money-back guarantee

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