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  • Lee
    Lee
    Newbie 92 points
    August 31, 2013 at 11:42 pm

    How is everyone doing with their websites? I have often wondered what sort of figures you guys are knocking out.

    My best site this month did;

    Ordered items 163
    Clicks 1183
    Your Conversion 13.78%

    How does that compare? Lets share!

  • Richard Bonk
    Richard Bonk
    Super Guru 2,739 points
    August 31, 2013 at 11:57 pm

    What sort of website is it? Conversion rates, orders, clicks etc. vary based on many different variables. Just check what are the ‘industry standards’ on Google.

    Kind regards,

    Richard
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  • Lee
    Lee
    Newbie 92 points
    September 1, 2013 at 12:17 am

    Had a quick look Richard but cant find any useful information about industry standards.

    Anyhow, this is Jewellery.

  • Richard Bonk
    Richard Bonk
    Super Guru 2,739 points
    September 1, 2013 at 12:33 am

    I had been working on various Jewellery sites in UK and the conversion rates were around 5% – 10% so it looks like your site is doing pretty well, but you have to measure your data over longer period of time, as jewellery tends to be ‘seasonal’, price of gold changes etc. Also, more important than conversion rate is ROI, as you might have great conversion rate, clicks and sales, but unless you are making profit, it all does not mean anything.

  • Richard Bonk
    Richard Bonk
    Super Guru 2,739 points
    September 1, 2013 at 12:43 am

    Here is a link to some conversion rates analytics:
    https://index.fireclick.com/

  • Lee
    Lee
    Newbie 92 points
    September 1, 2013 at 12:48 am

    Thanks for the link.

    The site has been running on Amazon since Jan 2nd and so I have yet to experience a Xmas period. I am looking forward to it 🙂 but the conversion rate averages at 16%

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