For example: you create fields:
Business Name -> you can call it: Data Base key ‘key-0’ ‘key-1’ and so on or your key can just be ‘business-name’.
Same with address. It can be -‘key-2′, key-3’ or you data base key can be: ‘location’, ‘address’.
It is purely your choice. It helps to be consistent because when one transfers into another website, the database if keys are changed get screwed up and you may have to delete multiples, etc. Headache.
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